Separate the storefront from the channel
Compare how each route reaches a customer, how the customer relationship works, what data is available, and who handles fulfillment and support.
The choice can change by product and stage. Multiple channels require coordination around stock, pricing, service, and measurement.
Compare the same order
Take one product and one destination. Include all relevant platform charges, fulfillment, returns, advertising, and staffing in each scenario. Verify current fees from official provider documentation.
Evaluate presentation control and acquisition workload together. Document platform requirements, eligibility, and any dependencies that would be costly to change later.
Choose a manageable experiment
Write a small launch plan with a defined customer, budget, fulfillment process, and success metric.
Learn from the initial test before committing inventory or launching additional channels.
Put it into practice
Make the assumptions visible. Use your own current costs in the free calculators, and read our evaluation methodology before using a recommendation.
This is a planning framework, not a scored product review or a report of first-hand testing. Verify current platform terms and product details with the provider before committing.