PLATFORM FIELD GUIDESChoose your platform.
Choose your platform.
Keep your options clear.
Compare control, cost, and daily workload before committing to a commerce platform or sales channel.
PLATFORM DECISIONS
Shopify, Amazon, or TikTok Shop: where should you start?
Choose a starting channel around your customers, control needs, and operating capacity.
BUILD WITH A PLAN
The practical Shopify launch checklist
The decisions to make before your first campaign sends a customer to the store.
SIDE BY SIDE
Shopify vs WooCommerce: the cost of control
Compare ownership, maintenance, and total workload beyond the headline price.
CHANNEL ECONOMICS
Find your TikTok Shop break-even point
Model channel fees, creator costs, discounts, and returns using your own inputs.
CHANNEL COMPARISON
Amazon vs Shopify: margin, control, and workload
Assess the trade-offs between an owned storefront and marketplace distribution.
