PLATFORM FIELD GUIDES

Choose your platform.
Keep your options clear.

Compare control, cost, and daily workload before committing to a commerce platform or sales channel.

PLATFORM DECISIONS

Shopify, Amazon, or TikTok Shop: where should you start?

Choose a starting channel around your customers, control needs, and operating capacity.

BUILD WITH A PLAN

The practical Shopify launch checklist

The decisions to make before your first campaign sends a customer to the store.

SIDE BY SIDE

Shopify vs WooCommerce: the cost of control

Compare ownership, maintenance, and total workload beyond the headline price.

CHANNEL ECONOMICS

Find your TikTok Shop break-even point

Model channel fees, creator costs, discounts, and returns using your own inputs.

CHANNEL COMPARISON

Amazon vs Shopify: margin, control, and workload

Assess the trade-offs between an owned storefront and marketplace distribution.