Open the fieldbook.
Find your next move.
Decision frameworks, launch checklists, and practical workflows for ecommerce operators.
Which ecommerce business model fits you?
A practical framework for cost, control, risk, and the work behind the store.
Shopify, Amazon, or TikTok Shop: where should you start?
Choose a starting channel around your customers, control needs, and operating capacity.
The practical Shopify launch checklist
The decisions to make before your first campaign sends a customer to the store.
A lean Shopify app stack for each store stage
Add software when it solves an observed problem—not because every other store has it.
Shopify vs WooCommerce: the cost of control
Compare ownership, maintenance, and total workload beyond the headline price.
Practical AI workflows for ecommerce operators
Start with repeatable tasks, measurable outcomes, and a human review step.
Build an AI product-research workflow you can verify
Organize evidence without confusing a plausible answer for market proof.
Is dropshipping worth it? Start with the unit economics.
Work through supplier cost, delivery, returns, and acquisition before choosing the model.
Price a print-on-demand product from the margin up
A worksheet for production, shipping, fees, and the cost of getting the sale.
Find your TikTok Shop break-even point
Model channel fees, creator costs, discounts, and returns using your own inputs.
Amazon vs Shopify: margin, control, and workload
Assess the trade-offs between an owned storefront and marketplace distribution.
A supplier scorecard for your first test order
Evaluate quality, delivery, communication, and exception handling consistently.